Creative Direction - Trend Forecasting & Analysis

Conducted and led seasonal retail market trend analysis among a Product Design team, distributing responsibilities across a diverse range of macro movements and micro subjects within forecasted and current market categories. Comprehensive guides and seasonal presentations covering Men's, Women's and Youth were utilized across Retail, Promotional and Team business units within Outdoor Cap, leveraging competitive advantage for all product lines and customers.

Emphasis was placed upon researching forecasted categories, color and movements during the pre-development process. This was essential for retail, when planning development lines a year and a half out. 

Seasonal guides and tailored customer presentations were created with a combination of utilizing global trend forecasting services, market research and maintaining alignment with emerging movements or advancements within the fashion, apparel and accessories market.

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