This collaboration resulted in the ability for high-quality product to showcase its value and function through streamlined aesthetics, innovative package design and a cohesive identity that stood out from surrounding product.
Creative Direction - Coldweather Product Packaging
Retail packaging identity created for Outdoor Cap's Mossy Oak® Fall/Winter functional hunting product line in partnership with the creative team at Dare Devil Display Works, who executed design, layout and mock-ups based on creative direction and product information.
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