Creative Direction - Banner & Oak

Oversaw the process and design execution of product for Banner & Oak, a direct-to-consumer headwear and apparel brand for outdoor enthusiasts. Worked closely with Product Design leadership and teams in Product Development, Marketing and Sales to build the brand from the ground-up. Banner & Oak began as an e-commerce brand focused on Made in USA headwear, and within two years, its success has brought emphasis on a more diverse product range, sustainability, and roadmap to retail for the near future.

Product Design's goal of creating unique, innovative headwear and apparel helped establish Banner & Oak's brand essence from its inception through trend-driven design, components, premium fabrication and attributes. Emphasis on consistent style, function and aesthetic set it apart from other brands within the outdoor recreation market.

Examples from the Marketing team's lifestyle photography, led by the Art Director of Brand Development. These showcase attention to detail put into the cohesive product line and capture the spirit of the Ozarks, which served as inspiration for much of Banner & Oak's design.


Images © Outdoor Cap Co., Inc.

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