Creative Direction - Amazon National Park Series

Provided research, resources and creative direction for Outdoor Cap's National Park cap series on Amazon. Worked closely with an illustrator on the Product Design team utilizing a combination of digital painting and typography that invoked the classic graphic history of America's National Parks.

Foundation of cap style based on a trend-driven shape and fabric/color combinations popular within the outdoor recreation market.

Domestic-produced sublimated patch with merrowed edge chosen for technique application to achieve brilliant color, detail in illustration and typographic definition, while celebrating a traditional scout patch look that is synonymous with the rich history of our National Parks.

You may also like

2020
Creative Direction - Trend Forecasting & Analysis
2020
Design Concept Site
2020
Headwear Design
2020
Gold Seal Approval Process Infographic
2020
Creative Direction - Red LBL x Outdoor Cap
2020
Running Shirt Design
2020
Digital Product Library Concept Site
2020
Creative Direction - Coldweather Product Packaging
2020
Americana PDQ Designs
2020
Creative Direction - Banner & Oak
↑Back to Top